Ever curious where the money from the Lottery goes? So was this little dude. We followed him as he finds out who benefits from Washington’s Lottery.
Each year the lottery raises a good amount of money for this state. This was a unique way to show residents of Washington where exactly that money goes. In collaboration with The New Blank we developed this CGI character out of a lottery vending machine (LVM). It does a great job of illustrating the distribution from the Washington’s Lottery. The Drum did a little write up on the spot.